Last updated: February 2026
This Privacy Policy explains how De Tech Rules Ltd (“we”, “us”, “our”) collects, uses and protects your personal information when you visit our website and purchase our products. We are committed to respecting your privacy and complying with applicable data protection laws in England and Wales.
By using our website, you agree to the collection and use of information in accordance with this Policy.
1. Who we are
De Tech Rules Ltd is a UK‑registered company selling gardening tools and related products to customers in the United Kingdom.
- Legal company name: De Tech Rules Ltd
- Trading name: De Tech Rules
- Company registration number: 16932678
- Place of registration: England
- Registered office and returns address: 98 Chipperfield Road, Birmingham B36 8BP, United Kingdom
- Customer service email: info@detechtrade.com
- Customer service phone: 07512627611
For any questions about this Privacy Policy, you can contact us using the details above.
2. Personal data we collect
We may collect and process the following categories of personal data when you use our website or place an order:
- Identity data: name, title.
- Contact data: billing and delivery address, email address, telephone number.
- Order data: products ordered, order dates, order value, delivery details.
- Account data: login details (if you create an account on our site), past order history.
- Payment data: limited payment‑related information such as payment method and transaction confirmation (your full card details are processed securely by our payment providers, not stored by us).
- Technical data: IP address, browser type and version, device type, time zone setting, operating system, and similar technical information.
- Usage data: information about how you use our website, such as pages visited, time spent on pages and links clicked.
- Communication data: messages you send us via email, contact forms or customer support, and your communication preferences.
We do not intentionally collect children’s data, and our website is intended for adult customers.
3. How we collect your data
We collect personal data in the following ways:
- Directly from you when you:
- Place an order on our website.
- Create an account.
- Contact us by email, phone or via a contact form.
- Request customer support.
- Automatically when you use the website:
- Through cookies and similar technologies that record how you use and access our website (for example via Google Analytics).
4. How we use your personal data
We use your personal data for the following purposes:
- To process and fulfil your orders
- To take payment, provide order confirmations and deliver your gardening products.
- To manage returns, refunds and cancellations.
- To provide customer service
- To respond to your questions, issues and support requests.
- To communicate with you about your order status, delivery and returns.
- To manage your account
- To create and maintain your customer account (if you choose to register).
- To show your order history and saved details.
- To improve our website and services
- To analyse how visitors use our website using Google Analytics so that we can improve performance, usability and product offering.
- To comply with legal and regulatory obligations
- To keep records for tax, accounting and legal purposes.
- To help prevent fraud and misuse of our website or payment services.
We do not use your data for regular marketing email campaigns or newsletters, and we do not send promotional emails unless you explicitly request or consent to them in the future.
5. Legal bases for processing (UK GDPR)
We rely on the following legal bases under UK data protection law:
- Contract: processing is necessary to enter into and perform the contract with you (for example, to process your order and deliver products).
- Legal obligation: processing is necessary for us to comply with certain legal and tax obligations.
- Legitimate interests: processing is necessary for our legitimate business interests (for example, improving our website, preventing fraud), and these interests are not overridden by your rights and interests.
- Consent: where required, we will ask for your consent (for example, for certain non‑essential cookies). You can withdraw consent at any time by adjusting your cookie settings or contacting us.
6. Cookies and analytics
Our website uses cookies and similar technologies to provide core site functionality and to understand how visitors use our site.
- Necessary cookies: required for the website to function properly (for example, to keep items in your cart and enable checkout).These are always active.
- Analytics cookies: we use Google Analytics to collect anonymised or pseudonymised information about how visitors use our website, such as visitor numbers and popular pages.
Where required by law, we will show a cookie banner when you first visit our site so that you can accept or manage your cookie preferences.
You can manage cookies through your browser settings. If you block certain cookies, some parts of the site may not function properly.
For more detailed information, please see our Cookies Policy (if available on the site).
7. Sharing your personal data
We only share your personal data with third parties when necessary and for the purposes described above:
- Payment service providers (such as Amazon Pay or card processors) to securely process payments.
- Delivery and logistics partners to deliver your orders.
- Website hosting providers and technical service providers that help us operate the website.
- Analytics providers (such as Google Analytics) to help us understand website usage.
- Professional advisers (such as accountants or legal advisers) where necessary.
- Authorities, regulators or law enforcement if required by law or to protect our legal rights.
We do not sell your personal data to third parties.
Where our service providers act as data processors on our behalf, they are only allowed to process your data in accordance with our instructions and must keep it secure.
8. International transfers
Our website and main operations are based in the United Kingdom. Some of our service providers (for example, Google) may process data in other countries.
Where personal data is transferred outside the UK or European Economic Area, we take reasonable steps to ensure that appropriate safeguards are in place, such as standard contractual clauses or equivalent mechanisms recognised by data protection law.
9. Data retention
We keep your personal data only for as long as reasonably necessary for the purposes set out in this Policy, including to meet any legal, accounting or reporting requirements.
In general:
- Order and transaction data is typically retained for up to 6 years to comply with tax and accounting obligations (or longer if required by law).
- Account data is kept while your account is active; if you close your account, we will delete or anonymise data that we no longer need, subject to legal retention requirements.
- Technical and analytics data is kept for a period that allows us to analyse website performance and then is deleted or anonymised.
If you would like more detail about specific retention periods, you can contact us using the details in section 1.
10. How we protect your data
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration.
Examples include:
- Using secure (HTTPS) connections on our website.
- Limiting access to personal data to staff and service providers who need it to perform their tasks.
- Using reputable payment providers so that your full card details are processed securely and not stored on our servers.
While no method of transmission or storage is completely secure, we work to protect your information to a commercially reasonable standard.
11. Your rights
Under UK data protection law, you have certain rights in relation to your personal data, including:
- Right of access: to request a copy of the personal data we hold about you.
- Right to rectification: to ask us to correct inaccurate or incomplete data.
- Right to erasure: to request deletion of your data in certain circumstances.
- Right to restriction of processing: to ask us to limit how we use your data in certain cases.
- Right to data portability: to receive your data in a structured, commonly used format and to transmit it to another controller, where applicable.
- Right to object: to object to certain processing based on legitimate interests.
- Right to withdraw consent: where processing is based on consent, you can withdraw it at any time.
If you wish to exercise any of these rights, please contact us at info@detechtrade.com and provide enough information to identify you and your request.
You also have the right to complain to the UK Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data, but we encourage you to contact us first so we can try to resolve your concerns.
12. Third‑party websites
Our website may contain links to third‑party websites or services. This Privacy Policy does not apply to those sites, and we are not responsible for their content, privacy practices or security.
We recommend that you read the privacy policies of any third‑party sites you visit.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or services.
Any updates will be posted on this page with a new “Last updated” date. We encourage you to review this page periodically to stay informed about how we protect your information.
If the changes are significant, we may also notify you by email (if appropriate) or by a notice on our website.